Christian Rätsch

After completing his business administration degree in Berlin, Christian Rätsch began his career at the international strategy consultancy BBDO Consulting. Following a client's call, he then spent 10 years as CMO overseeing various marketing divisions at Deutsche Telekom, where he most recently directed sales and marketing for the company's German SME (small and medium-sized enterprise) business. After a change of industry, he led the creative agencies Saatchi & Saatchi and LEO Burnett as CEO for 10 years, and also shared group-wide responsibility for Publicis's top 15 growth clients. Under his leadership, the creative agencies were honored with the industry's "Agency of the Year 2022" award and ranked third in the German creative rankings. Out of long-standing loyalty, Rätsch returned to BBDO Group Germany in 2023, where he has since served as CEO, steering one of the country's largest agency and consulting groups together with more than 1,000 colleagues. The group includes iconic agencies such as Interone, Peter Schmidt Group, Batten & Company, and the advertising agency BBDO/Proximity. The CEO is also a member of the global BBDO Worldwide Management Board.

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