Christoph Elze

Christoph Eltze, born in Düsseldorf in 1973, has been a member of the Management Board of REWE Group since July 2022, serving as Chief Digital & Technology Officer. He began his career at McKinsey in 1998 before joining REWE Group in 2014, where he quickly rose to become CEO of REWE Digital and later took on a broader role overseeing digital and analytics initiatives. Eltze studied Business Administration at the University of Düsseldorf and also attended the École Supérieure des Affaires in Grenoble. Under his leadership, REWE has significantly advanced its digital transformation, launching innovations such as checkout-free “Pick & Go” stores, drone deliveries, and AI-driven retail solutions.

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